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Man Shrugging
How Are You? Don’t Really Care
No one asks, "How are you?" expecting to hear anything but "Fine, thanks!" with perhaps an added, "And how are you?"
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Adapting, Reacting and Success in a Global Pandemic
It’s a great time to consider what changes the recovery from COVID-19 may necessitate, and to start planning now how to get ahead of the curve. Redline Media Group knows first-hand what it meant to pivot, adapt and react for ourselves and on behalf of our client-partners in 2020.
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Strategy and the Seeds of Solution
… a solution exists for most problems, and that we can often arrive at that solution by examining the problem itself from all angles and considering different approaches.
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Branding Versus Call-To-Action Advertising
Just because something is tough to measure doesn’t mean it doesn’t work. And just because something can be measured doesn’t mean it did all the work by itself, either.
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Pessimism Image
PESSIMISM PERCEPTION
Clock time doesn't change. But the way we perceive a period can and does change. Periods with unpleasant events seem to drag on, while pleasant times fly by. Advertising can help pave the road forward.
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Fear Image
FEAR AND MARKETING IN THE AGE OF COVID-19
The word "fear" describes the state of mind of someone who feels threatened. Someone who is fearful believes they may be potentially harmed because someone or something is dangerous to them.
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Confused
YOU DON’T KNOW SHINOLA: AUTHENTIC, PURPOSE DRIVEN RETAIL BRANDING
… by using a brand with high perceived authenticity, consumers can feel they are being true to themselves, and that the brand is a reflection of them.
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Media Coverage