With almost half a century of automotive excellence, Warren Henry Auto Group was writing their next chapter with a brand-new, state-of-the-art, amenity-rich headquarters in North Miami. Redline Media Group was now tasked not only with telling the selling stories of their Jaguar, Land Rover, Infiniti, Koenigsegg, Audi, Lamborghini, & Bugatti brands, but also to build awareness and excitement for their upcoming move.
Warren Henry Auto Group
Internal and external communications messaged the move and benefits for customers: The largest charging station in the USA; gourmet coffee counter; expanded service area and more.
Once the move was completed, the two-month market saturation for the campaign was deployed on traditional and digital media generating millions of impressions, and generating a swift kick-off to success.