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The Guitar Hotel

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A singular creation rises tall and is visible for miles around: the world's first Guitar Hotel. The engineering masterpiece reaches 450 feet into the sky, embodying the spirit of the Hard Rock brand. With 638 luxury rooms and suites, 11 restaurants and a world-class spa, the Guitar Hotel redefined the South Florida skyline and required a campaign as instantly iconic as the structure itself.
The Guitar Hotel
Project Details

Client:
Hard Rock Hotel & Casino, Hollywood

Date:
October, 2019

Online:

"Discover Your Rhythm" was created to tap into the primal human drive for exploration and the need for self-expression through the rhythms of life and of living.
As Hollywood’s Guitar Hotel campaign was designed to be deployed internationally, music played a starring role as a universal driver, communicating the feel of rhythm in activities at the property.