The City of Dania Beach Rebrand

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The City of Dania Beach, located between Miami and Fort Lauderdale, was experiencing a period of unprecedented growth and expansion. However, the logo for the City had not been updated in decades and did not match the new spirit. After a months-long deep-dive with residents, business owners, cultural and education leaders, and the City Council and Mayor of Dania Beach, Redline Media Group's logo design and "Sea It, Live It, Love It" motif was approved by unanimous vote.
The City of Dania Beach

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Project Details

The City of Dania Beach

July, 2017


The colorful 'DB' logo has a deeper meaning: the pink rectangle represents building and infrastructure, the yellow half-circle the sunshine and the blue wave the beach.
The new logo and slogan are deployed all around the city, on wallscapes, large architectural structures, on city walls, on city stationery, on city vehicles, and more. It's everywhere, and we're proud.