When you build a resort destination that’s instantly iconic, your ad campaign must be instantly iconic, too. ‘Discover Your Rhythm’ is definitely that campaign. It was built on our unique Hard Rock brand DNA, centered perfectly in the spirit of music and exploration. I firmly believe that’s why it has resonated so well with our target audience and has been incredibly effective. It truly connects with our guests, triggering something emotional within that drives the desire to experience it up close and personal.
In an increasingly fragmented television and radio media landscape, Redline Media Group continues to impress providing us with well-planned, well-placed and well-executed successful media campaigns. The Redline Team is responsive, creative and thoughtful in their approach and recommendations. With their incredible depth of experience, media contacts, strategic approach and buying power our marketing efforts result in impactful creative campaigns that are efficient and effective, providing us the best value for every media dollar spent.