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YOU DON’T KNOW SHINOLA: AUTHENTIC, PURPOSE DRIVEN RETAIL BRANDING
… by using a brand with high perceived authenticity, consumers can feel they are being true to themselves, and that the brand is a reflection of them.
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FEAR AND MARKETING IN THE AGE OF COVID-19
The word "fear" describes the state of mind of someone who feels threatened. Someone who is fearful believes they may be potentially harmed because someone or something is dangerous to them.
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PESSIMISM PERCEPTION
Clock time doesn't change. But the way we perceive a period can and does change. Periods with unpleasant events seem to drag on, while pleasant times fly by. Advertising can help pave the road forward
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